visual development environment

Wiki Article

Visual development is the creative process of designing and establishing the overall look, style, and mood of visual media such as films, animation, video games, and graphic novels. It involves creating concept art, character designs, environments, color palettes, and lighting schemes to define the visual identity of a project before production begins. This phase is essential for aligning the artistic vision across the creative team, ensuring consistency and coherence throughout the final product. Visual development artists experiment with different ideas, compositions, and atmospheres to visually communicate the story’s tone and emotion, laying the groundwork for all subsequent visual storytelling. visual development